Visual campaign editor
Create responsive, branded emails with a straightforward drag-and-drop experience.
Library email marketing
Library email marketing for stronger connections.
Create attractive, targeted campaigns around the titles, events and services your community cares about—without requiring specialist technical skills.
Engage your community
Useful communication, made easier.
Promote new titles, share upcoming events and re-engage inactive members with communications that feel timely and personal.
Cloud612 brings campaign creation, library-aware audience targeting, privacy-conscious workflows, automation and reporting into one approachable platform.
A visual editor helps staff create polished campaigns without coding, while reusable patterns keep communications consistent across the organisation.
Capabilities
From idea to inbox, without the friction.
Give library teams the tools to reach the right audience and learn what resonates.
Meaningful audiences
Build relevant segments using member interests, activity and available library data.
Practical automation
Support repeatable communications and member journeys without repetitive manual work.
Clear analytics
Understand campaign delivery and engagement through useful, approachable reporting.
- Promote new titles and curated collections
- Share events and community programs
- Reconnect with inactive members
- Build reusable branded templates
- Support staff at different skill levels
- Use library-aware workflows
Better discovery
Help every collection find its audience.
From a newly released title to a quiet branch program, timely email helps valuable library resources reach more of the community.
Collections
Surface titles and themes based on the interests of each audience.
Programs
Connect community events with the members most likely to value them.
Insights
Use engagement signals to improve future communication.
Questions
Email marketing FAQs.
Is the platform designed specifically for libraries?
Yes. The workflow is designed around library teams, member data, borrowing interests, events and title promotion rather than generic retail marketing.
Do staff need technical or design experience?
No. A visual campaign editor and reusable layouts make it practical for staff at different skill levels to create polished communications.
Can campaigns be targeted?
Yes. Libraries can use relevant member attributes, interests and borrowing behaviour to create more useful audience segments and automations.
Library email marketing
Turn good library content into useful communication.
Ask about the platform, integrations or how it could fit your library service.